BEAUTY < IMMORTALITY FRANK PICK 1878-1941 BEAUTY< IMMORTALITY UTILITY< PERFECTION GOODNESS<RIGHTEOUSNESS TRUTH < WISDOM Memorial Concept and Design by Ben Langlands & Nikki Bell, 2016. As the visionary managing director of London Underground in the 1920s and vice chairman of the newly created London Transport from 1933-40, FRANK PICK was instrumental in establishing the most progressive and modern public transport system in the world. Frank Pick planned the expansion of the bus and Underground network and commissioned the leading architects, artists and designers of the time to shape every aspect of the passenger experience. "London Transport", he said, "is or will be a work of art". From the classic station designs by Charles Holden, to the range of memorable travel posters, from the adoption of the famous Roundel, one of London's most recognisable symbols, to the introduction of Harry Beck's iconic map, and the commissioning of Edward Johnston's type-face still in use today, everything was considered by Pick. Frank Pick's own words above, taken by Langlands & Bell from his lecture notes in the Transport for London archive, demonstrate his conviction that good design contributes decisively to the quality of city life.